{"id":424,"date":"2013-05-28T22:55:27","date_gmt":"2013-05-28T19:55:27","guid":{"rendered":"http:\/\/www.mustafaozcan.info\/blog\/?p=424"},"modified":"2013-05-28T22:58:46","modified_gmt":"2013-05-28T19:58:46","slug":"dikey-e-ticarete-giris-yapma-zamani","status":"publish","type":"post","link":"http:\/\/www.mustafaozcan.info\/blog\/dikey-e-ticarete-giris-yapma-zamani.html","title":{"rendered":"Dikey E-ticaret’e Giri\u015f Yapma Zaman\u0131"},"content":{"rendered":"
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Birka\u00e7 zamand\u0131r akl\u0131mda olan proje E-Ticaret<\/strong> sekt\u00f6rene ne zaman girsem derken bir atak yapma zaman\u0131 geldi \u00e7att\u0131.E-ticaret<\/em> g\u00fcn\u00fcm\u00fcz\u00fcn pop\u00fcler mesleklerinden biri haline d\u00f6n\u00fc\u015ft\u00fc bende bu girdaba kat\u0131l\u0131p yol almak isteyenler aras\u0131nday\u0131m.Ara\u015ft\u0131rma zaman\u0131m\u0131 doldurup \u00f6zellikle SEO<\/a> konusunda kendimi a\u015f\u0131r\u0131 seviyede geli\u015ftirdi\u011fime inand\u0131\u011f\u0131m i\u00e7in ge\u00e7 kalmadan markam\u0131z\u0131n de\u011ferini y\u00fckseltmek i\u00e7in bir an \u00f6nce yerimizi alal\u0131m d\u00fc\u015f\u00fcncesindeyim.<\/p>\n

Benimde akl\u0131mda herkesin oldu\u011fu gibi Dikey E-Ticaret<\/strong> fikri var.Tabi burada b\u00fcy\u00fcklerimizin bu zorlu s\u00fcre\u00e7lerde neler ya\u015fad\u0131klar\u0131n\u0131 ne t\u00fcrl\u00fc zorlu yollardan ge\u00e7tikleri konusunda ara\u015ft\u0131rmalarda bulundum.Bu kaynaklar do\u011frultusunda ekip arkada\u015flar\u0131m Berkay K\u0131ran<\/a>,Melih \u00d6zcan<\/a> ile birlikte B2C (Business to consumer) modeli ile sekt\u00f6re giri\u015f yapmaya karar verdik.<\/p>\n

K\u0131saca Dikey E-Ticaret<\/strong> bundan birka\u00e7 y\u0131l \u00f6nce T\u00fcrkiye’de ger\u00e7ekten bir bo\u015flu\u011fu hissedilen bir alan olup zamanla yeri doldurulmaya devam ediliyor.Segmentasyonu \u00e7ok geni\u015f olmayan, belirli \u00fcr\u00fcn ve hizmet verip, nitekim k\u0131s\u0131tl\u0131 bir hedef kitleye seslenen e-ticaret sitelerinin var oldu\u011fu alan olan Dikey E-Ticaret bizler i\u00e7in zaman\u0131 gelmi\u015f bir giri\u015fimdir.<\/p>\n

\u2022 Dikey e-ticaretin avantajlar\u0131<\/h2>\n

T\u00fcketici ve tedarik\u00e7i aras\u0131nda k\u00f6pr\u00fc g\u00f6revi g\u00f6ren e-ticaret siteleri olan, esas tutum -olmas\u0131 gereken- stoklu \u00e7al\u0131\u015fmaktan yanad\u0131r. Dikey e-ticarette yer alan siteler, az \u00fcr\u00fcn \u00e7e\u015fitlili\u011fine sahip olduklar\u0131 i\u00e7in stok maliyeti d\u00fc\u015f\u00fckt\u00fcr. Dolay\u0131s\u0131yla giri\u015f a\u015famas\u0131nda daha g\u00fcvenli hareket edebilirler.<\/p>\n

Dikey e-ticaret siteleri i\u00e7in operasyonel s\u00fcrece harcanan efor ve s\u00fcre \u00e7ok makul seviyelerde tutulabilir. \u00c7\u00fcnk\u00fc tedarik\u00e7i ve al\u0131nan \u00fcr\u00fcn say\u0131s\u0131 azd\u0131r. Bu da dikeylerin h\u0131zl\u0131 hareket edebilmelerine olanak tan\u0131r.<\/p>\n

E-ticaret altyap\u0131s\u0131\u00a0giri\u015fimin temelini olu\u015fturan unsurlardand\u0131r.Rakamlar\u0131 farkl\u0131 olsada, dikey e-ticaret sitelerinin elde etti\u011fi nitekim az trafik, altyap\u0131 yat\u0131r\u0131m\u0131n\u0131 maliyet ve zaman a\u00e7\u0131s\u0131ndan efektif k\u0131lar.<\/p>\n

E-ticaret sitelerinin\u00a0depo b\u00fcy\u00fckl\u00fckleri\u00a0haliyle sto\u011funda yer alan \u00fcr\u00fcnler sayesinde \u015fekillenir. Dikey e-ticaret sitelerinin az \u00fcr\u00fcn hizmeti vermesi de stok alan\u0131 bulma \u00e7abas\u0131n\u0131 ve maliyetini minimumda tutar.<\/p>\n

<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Birka\u00e7 zamand\u0131r akl\u0131mda olan proje E-Ticaret sekt\u00f6rene ne zaman girsem derken bir atak yapma zaman\u0131 geldi \u00e7att\u0131.E-ticaret g\u00fcn\u00fcm\u00fcz\u00fcn pop\u00fcler mesleklerinden biri haline d\u00f6n\u00fc\u015ft\u00fc bende bu girdaba kat\u0131l\u0131p yol almak isteyenler aras\u0131nday\u0131m.Ara\u015ft\u0131rma zaman\u0131m\u0131 doldurup \u00f6zellikle SEO konusunda kendimi a\u015f\u0131r\u0131 seviyede geli\u015ftirdi\u011fime inand\u0131\u011f\u0131m i\u00e7in ge\u00e7 kalmadan markam\u0131z\u0131n de\u011ferini y\u00fckseltmek i\u00e7in bir an \u00f6nce yerimizi alal\u0131m d\u00fc\u015f\u00fcncesindeyim. Benimde […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"powered_cache_disable_cache":false,"powered_cache_disable_critical_css":false,"powered_cache_specific_critical_css":false,"powered_cache_disable_css_optimization":false,"powered_cache_disable_js_optimization":false,"powered_cache_disable_js_defer":false,"powered_cache_disable_js_delay":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[214],"tags":[340,344,339,341,342,338,343,345],"class_list":["post-424","post","type-post","status-publish","format-standard","hentry","category-internet","tag-avantajlari","tag-berkay-kiran","tag-dikey-e-ticaret","tag-dikey-e-ticaret-avantajlari","tag-dikey-e-ticaret-zamani","tag-e-ticaret","tag-melih-ozcan","tag-mustafa-ozcan"],"_links":{"self":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/posts\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/comments?post=424"}],"version-history":[{"count":0,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/posts\/424\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/media?parent=424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/categories?post=424"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/tags?post=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}