{"id":2278,"date":"2014-03-11T17:03:25","date_gmt":"2014-03-11T15:03:25","guid":{"rendered":"http:\/\/www.mustafaozcan.info\/blog\/?p=2278"},"modified":"2014-03-11T17:03:25","modified_gmt":"2014-03-11T15:03:25","slug":"google-reklam-tekelciligi-sardi-dort-yanimizi","status":"publish","type":"post","link":"http:\/\/www.mustafaozcan.info\/blog\/google-reklam-tekelciligi-sardi-dort-yanimizi.html","title":{"rendered":"Google reklam tekelcili\u011fi sard\u0131 d\u00f6rt yan\u0131m\u0131z\u0131"},"content":{"rendered":"
<\/div><\/div>

T\u00fcrkiye’de<\/strong> \u00f6zellikle i\u00e7eri\u011fe dayal\u0131 sitelerin ard\u0131ndan di\u011fer hizmet bazl\u0131 sitelerinden art\u0131k Google Adsense<\/strong> reklam modeline d\u00f6nd\u00fc\u011f\u00fcn\u00fc farketti\u011fimden dolay\u0131 bu yaz\u0131y\u0131 kaleme al\u0131yorum.Google<\/strong> art\u0131k d\u00f6rt k\u00f6\u015femizde!<\/p>\n

Koskoca ajanslar,b\u00fcy\u00fck haber siteleri ve ard\u0131ndan gelen hizmet sitesi olan sahibinden.com’un da kat\u0131lmas\u0131yla bu yaz\u0131y\u0131 yazma istedi\u011fi duydum.Neden bizim yerli ajanslar\u0131m\u0131z Google’\u0131n<\/strong> uygulad\u0131\u011f\u0131 modeli halen ba\u015faramad\u0131? Bu sorunun arkas\u0131nda birden fazla neden g\u00f6sterilebilinir.Google<\/strong> temelleri ilk g\u00fcnden beri hep en iyi odaklama do\u011frultusunda kuruldu\u011fundan dolay\u0131 oldu\u011fu i\u00e7in her yerde tekelcilik onlar\u0131n elinde.<\/p>\n

Google<\/strong>, amac\u0131 \u015fimdiye kadar kullan\u0131c\u0131y\u0131 arad\u0131\u011f\u0131 do\u011fru hedefe fokuslamak.Evet bu olay\u0131 \u015firketin\u00a0ge\u00e7ti\u011fimiz y\u0131l\u0131 55,5 milyar dolar gelirle<\/strong> kapatan Google\u2019\u0131n reklam hari\u00e7 di\u011fer gelirleri sadece 4,9 milyar dolar elde etmesiyle \u00e7ok rahat bir \u015fekilde anl\u0131yoruz.Daha d\u00fcne kadar Ciner<\/strong> Medya (haberturk<\/strong>.com) ve alt siteleri kendi ADS a\u011flar\u0131n\u0131 kullan\u0131rken bug\u00fcn Google’\u0131<\/strong> se\u00e7melerinin tek se\u00e7ene\u011fi Google’\u0131n i\u00e7eri\u011fe fokuslan\u0131p reklam \u00e7a\u011f\u0131rmas\u0131ndan.Bizim ajanslar\u0131m\u0131z\u0131n halen bu algoritmay\u0131 geli\u015ftirememesi g\u00fcnl\u00fck 1 milyonun \u00fczerinde trafik alan siteler i\u00e7in ger\u00e7ekten \u00e7ok \u00fcz\u00fcc\u00fc bir durum.<\/p>\n

D\u0131\u015far\u0131ya kaybetti\u011fimiz para her ge\u00e7en g\u00fcn dev bir dalga gibi b\u00fcy\u00fcyor ve biz halen t\u00fcketici bir toplum olarak bundan \u015fikayet\u00e7i de\u011filiz.Halen T\u00fcrkiye’ye<\/strong> uygulanan farkl\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131 devam etmesine ra\u011fmen kendi modelimizi olu\u015fturamad\u0131k.Ne kadar y\u0131lda ge\u00e7se bu d\u00fc\u015f\u00fcnce modelini y\u0131kamayacak gibi g\u00f6r\u00fcn\u00fcyoruz.<\/p>\n

Neyse s\u00f6z\u00fc fazla uzatmadan umar\u0131m bu tekelcili\u011fe son verecek fikir birli\u011fi ortaya \u00e7\u0131karda bunlar\u0131 yeniden konu\u015fmay\u0131z.<\/p><\/blockquote>\n

Mustafa \u00d6zcan \/ mustafa@mustafaozcan.info<\/strong><\/p>\n

 <\/p>\n

<\/div><\/div>","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye’de \u00f6zellikle i\u00e7eri\u011fe dayal\u0131 sitelerin ard\u0131ndan di\u011fer hizmet bazl\u0131 sitelerinden art\u0131k Google Adsense reklam modeline d\u00f6nd\u00fc\u011f\u00fcn\u00fc farketti\u011fimden dolay\u0131 bu yaz\u0131y\u0131 kaleme al\u0131yorum.Google art\u0131k d\u00f6rt k\u00f6\u015femizde! Koskoca ajanslar,b\u00fcy\u00fck haber siteleri ve ard\u0131ndan gelen hizmet sitesi olan sahibinden.com’un da kat\u0131lmas\u0131yla bu yaz\u0131y\u0131 yazma istedi\u011fi duydum.Neden bizim yerli ajanslar\u0131m\u0131z Google’\u0131n uygulad\u0131\u011f\u0131 modeli halen ba\u015faramad\u0131? Bu sorunun arkas\u0131nda birden […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"powered_cache_disable_cache":false,"powered_cache_disable_critical_css":false,"powered_cache_specific_critical_css":false,"powered_cache_disable_css_optimization":false,"powered_cache_disable_js_optimization":false,"powered_cache_disable_js_defer":false,"powered_cache_disable_js_delay":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[4693,4694,5696,4696,2644,4698,4695,4697],"class_list":["post-2278","post","type-post","status-publish","format-standard","hentry","category-google","tag-adsense","tag-adwords","tag-google","tag-google-gelirleri","tag-google-tekelcilik","tag-reklam-ajanslari","tag-reklam-firmalari","tag-turkiye-reklam-sirketleri"],"_links":{"self":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/posts\/2278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/comments?post=2278"}],"version-history":[{"count":0,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/posts\/2278\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/media?parent=2278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/categories?post=2278"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/tags?post=2278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}