{"id":1603,"date":"2013-07-30T14:40:13","date_gmt":"2013-07-30T11:40:13","guid":{"rendered":"http:\/\/www.mustafaozcan.info\/blog\/?p=1603"},"modified":"2013-07-30T14:40:13","modified_gmt":"2013-07-30T11:40:13","slug":"rekabet-yaratma-sanati","status":"publish","type":"post","link":"http:\/\/www.mustafaozcan.info\/blog\/rekabet-yaratma-sanati.html","title":{"rendered":"Rekabet Yaratma Sanat\u0131"},"content":{"rendered":"
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Evet d\u00fcnde payla\u015ft\u0131\u011f\u0131m ve kendime g\u00f6re bi\u00e7imlendirdi\u011fim “Rekabet Yaratma Sanat\u0131<\/strong>” ismini verdi\u011fim bug\u00fcn bi\u015feyler karalayaca\u011f\u0131m o s\u00f6z hakk\u0131ndaki g\u00f6r\u00fc\u015flerim.Rekabet yaratma bunu \u015funa benzetebiliriz zaman zaman b\u00fct\u00fcn end\u00fcstriye \u00f6rnek g\u00f6sterilen \u015firketler \u00f6ne s\u00fcr\u00fcl\u00fcr ancak s\u00fcrekli olarak do\u011fru i\u015fler yapan \u015firketler yoktur.Bunu IN SEARCH OF\u00a0EXCELLENCE<\/strong> (M\u00fckemmeli\u011fi Aramak) o d\u00f6nemde yaz\u0131lan b\u00fcy\u00fck \u015firketlerin bug\u00fcn yok olmas\u0131n\u0131n tek sebebi Rekabet Yaratma konusunda kal\u0131c\u0131 olmamalar\u0131d\u0131r.Bunu ben \u015f\u00f6yle anlataca\u011f\u0131m T\u00fcrkiye’ye<\/strong> g\u00f6re uyarlad\u0131m kendimce.<\/p>\n

Rekabet Yaratma Sanat\u0131<\/h1>\n

Gen\u00e7 giri\u015fimciler (Young Entrepreneurs<\/strong>) ad\u0131n\u0131 verdi\u011fimiz benimde o gruba dahil oldu\u011fum fikirler<\/strong> \u00fcretme mekanizmas\u0131 etraf\u0131nda toplanan verimli bilgi al\u0131\u015fveri\u015fi i\u00e7inde payla\u015f\u0131m yap\u0131lan ortamlarda bir araya gelen ki\u015filerin yapt\u0131klar\u0131ndan bahsetmek istiyorum.\u0130ki ki\u015finin \u00e7ok parlak fikri var ve onlar i\u00e7in \u00f6neride bulunan birisi gen\u00e7 giri\u015fimcilere destek verilen platformlardan yard\u0131m istiyorlar.Bu yard\u0131m\u0131n kar\u015f\u0131l\u0131\u011f\u0131 biraz oyalay\u0131c\u0131 biraz aldat\u0131c\u0131 olarak uzat\u0131l\u0131yor.Zaman<\/strong> ge\u00e7tikten sonra ayn\u0131 fikri rakip olu\u015fum olarak \u00e7\u0131karm\u0131\u015f oluyorlar.Bunu yapan firmalar i\u015f birli\u011fi yerine Rekabet<\/strong> Yaratma Sanat\u0131<\/strong> olay\u0131n\u0131 tercih ediyor.Hani destekleyip bi\u015feyler<\/strong> kazand\u0131rmak isteselerde yapam\u0131yorlar.<\/p>\n

Bir\u00e7ok \u015firket verimlili\u011fi<\/strong> artt\u0131rmak ve rekabette<\/strong> \u00f6ne ge\u00e7mek i\u00e7in i\u015f s\u00fcre\u00e7lerini daha iyi ve ayr\u0131nt\u0131l\u0131 tan\u0131mlamak ve \u00e7al\u0131\u015fanlar \u00fczerinde daha incelikli denetim mekanizmalar\u0131 kurmak \u00fczere stratejiler geli\u015ftirdiler. Bu uygulamalar, rekabette \u00f6ne ge\u00e7meye imk\u00e2n verecek k\u00f6kl\u00fc de\u011fi\u015fiklikler yapacak olan nitelikli \u00e7al\u0131\u015fanlar\u0131n bunalarak kurumdan uzakla\u015fmas\u0131na yol a\u00e7t\u0131. B\u00f6ylece rekabette \u00f6ne ge\u00e7mek i\u00e7in yap\u0131lanlar piyasadaki \u00e7eki\u015fmeli ve kanl\u0131 rekabet alan\u0131 i\u00e7inde<\/strong> kald\u0131.
\n\"rekabette-kalici-fark-yaratmak\"<\/a>
\n“Mavi Okyanus Stratejisi<\/strong>\u201d olarak bilinen stratejiye \u00a0g\u00f6re, kurumsal enerjiyi ve yarat\u0131c\u0131l\u0131\u011f\u0131, \u00e7o\u011funlukla yap\u0131ld\u0131\u011f\u0131 gibi, “talebi b\u00f6lmek ve rakipleri \u00f6l\u00e7mek” yerine, “talebi art\u0131rmak ve rekabetten uzakla\u015fmak”y\u00f6n\u00fcnde kullanan \u015firketler ba\u015far\u0131l\u0131 olacakt\u0131r.<\/p>\n

K\u0131sacas\u0131:Rekabete<\/strong> bak\u0131\u015f \u015fekli de\u011fi\u015ftirilmedik\u00e7e g\u00fcn\u00fcm\u00fczdeki geleneksel y\u00f6ntemlerle kal\u0131c\u0131 bir ba\u015far\u0131 sa\u011flamak m\u00fcmk\u00fcn g\u00f6r\u00fclm\u00fcyor. \u00c7\u00fcnk\u00fc i\u015f s\u00fcre\u00e7lerinde iyile\u015ftirme sa\u011flayan \u015firketler<\/strong><\/span><\/em> bir s\u00fcre sonra bunun ba\u015fkalar\u0131 taraf\u0131ndan taklit edildi\u011fini g\u00f6recektir.<\/p>\n

Mustafa \u00d6ZCAN \/ mustafa@mustafaozcan.info\u00a0<\/strong><\/p>\n

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Evet d\u00fcnde payla\u015ft\u0131\u011f\u0131m ve kendime g\u00f6re bi\u00e7imlendirdi\u011fim “Rekabet Yaratma Sanat\u0131” ismini verdi\u011fim bug\u00fcn bi\u015feyler karalayaca\u011f\u0131m o s\u00f6z hakk\u0131ndaki g\u00f6r\u00fc\u015flerim.Rekabet yaratma bunu \u015funa benzetebiliriz zaman zaman b\u00fct\u00fcn end\u00fcstriye \u00f6rnek g\u00f6sterilen \u015firketler \u00f6ne s\u00fcr\u00fcl\u00fcr ancak s\u00fcrekli olarak do\u011fru i\u015fler yapan \u015firketler yoktur.Bunu IN SEARCH OF\u00a0EXCELLENCE (M\u00fckemmeli\u011fi Aramak) o d\u00f6nemde yaz\u0131lan b\u00fcy\u00fck \u015firketlerin bug\u00fcn yok olmas\u0131n\u0131n tek sebebi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"powered_cache_disable_cache":false,"powered_cache_disable_critical_css":false,"powered_cache_specific_critical_css":false,"powered_cache_disable_css_optimization":false,"powered_cache_disable_js_optimization":false,"powered_cache_disable_js_defer":false,"powered_cache_disable_js_delay":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[3126,3128,3127,3130,2329,3120,3121,3129,3119,3123,3122,3125,3118,3116,3117,3124],"class_list":["post-1603","post","type-post","status-publish","format-standard","hentry","category-genel","tag-bilisim","tag-genc-girisimler","tag-girisim","tag-in-search-of-excellence","tag-internet-2","tag-mavi-okyanus","tag-mavi-okyanus-stratejisi","tag-mukemmelligi-aramak","tag-rekabet","tag-rekabet-nasil-yaratilir","tag-rekabet-sanati","tag-rekabet-turkiye","tag-rekabet-yaratma","tag-rekabet-yaratma-sanati","tag-rekabet-yaratma-sanati-nedir","tag-rekabet-yontemleri"],"_links":{"self":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/posts\/1603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/comments?post=1603"}],"version-history":[{"count":0,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/posts\/1603\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/media?parent=1603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/categories?post=1603"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/tags?post=1603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}