{"id":1483,"date":"2013-07-21T14:28:15","date_gmt":"2013-07-21T11:28:15","guid":{"rendered":"http:\/\/www.mustafaozcan.info\/blog\/?p=1483"},"modified":"2013-09-29T20:31:01","modified_gmt":"2013-09-29T17:31:01","slug":"google-dengeleri-koruyor","status":"publish","type":"post","link":"http:\/\/www.mustafaozcan.info\/blog\/google-dengeleri-koruyor.html","title":{"rendered":"Google dengeleri koruyor"},"content":{"rendered":"
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Arama motoru devi Google<\/strong> s\u00fcrekli kendini g\u00fcncelliyor gibi g\u00f6r\u00fcnsede asl\u0131nda Google<\/strong>‘\u0131n tek mant\u0131k \u00fczerinden gitti\u011fini farkedebilirsiniz.S\u00fcrekli algoritma g\u00fcncellemesi,spam<\/strong>,adult<\/strong> i\u00e7eriklerinin d\u00fc\u015fmesi kopya i\u00e7eri\u011fin \u00f6nemsenmemesi tarz\u0131 konular \u00e7\u0131ksada Google<\/strong> t\u00fcm D\u00fcnya<\/strong>‘da dengeleri elinde tutuyor.\u015eimdi diyebilirsiniz “dengeleri koruyor”<\/strong> demek ne olabilir?<\/p>\n

Google arama motoru<\/strong> olarak pazar pay\u0131ndaki y\u00fcksek rekabetinin tek temel ta\u015f\u0131 dengeleri elinde tutmas\u0131.Bunu bir domino ta\u015flar\u0131na<\/strong> benzetebiliriz.Google<\/strong> i\u00e7in bu sonucu \u00e7\u0131karmam yeni yeni \u015fekillendi.Benim \u00f6yle uzun internet<\/strong> ge\u00e7mi\u015fim olmamas\u0131na ra\u011fmen pazardaki rekabete erken dahil olmam itibariyle \u00f6\u011frendiklerimi payla\u015fay\u0131m.<\/p>\n

Herkes ne kadar inkar etsede bir\u015feyler dengeler \u00fczerine kurulu.Bug\u00fcn T\u00fcrkiye<\/strong>‘de tek ba\u015f\u0131na lider olan bir\u00e7ok b\u00fcy\u00fck firma varken di\u011ferlerine pay b\u0131rakmayacaklar\u0131 onlarca sekt\u00f6re el atsalar, dengeler yerinde durmaz.Bu adamlar g\u00fc\u00e7l\u00fcler alt\u0131ndan kalkamazlar m\u0131 \u00a0bunun? \u00c7ok rahat kalkabilirler ancak bir tak\u0131m sebebler<\/strong> ona imkan vermiyor.<\/p>\n

Bug\u00fcn Yandex<\/strong> T\u00fcrkiye’den gelip %10-%15<\/strong> civar\u0131nda bir pasta pay\u0131 almak i\u00e7in \u00e7aba sarf ediyor.Yar\u0131n bir ba\u015fkas\u0131 daha gelip bir pay isteyecek ve i\u015fte burada dengeleri de\u011fi\u015ftirme zaman\u0131na yol a\u00e7acak olsada baz\u0131lar\u0131n\u0131n buna izin vermeyece\u011fi a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor.<\/p>\n

\u015eimdi gelelim Google<\/strong>‘\u0131n denge oyununa:<\/p>\n

Google<\/strong> bildi\u011finiz \u00fczere g\u00fcnden g\u00fcne daha kaliteli hizmet vermek i\u00e7in \u00e7al\u0131\u015fan bir\u015feyler i\u00e7in s\u00fcrekli \u00e7aba sarf eden \u00fcreten tekelci bir kurulu\u015f.Bug\u00fcn T\u00fcrkiye ve bir\u00e7ok \u00fclkede bu tekelcilik ile lider olan firma.<\/p>\n

\"Google<\/a>
Google Dengeleri<\/figcaption><\/figure>\n

SEO<\/strong> konusunda verece\u011fim \u00f6rnek ile dengeyi k\u0131saca \u00f6zetleyeyim.Google<\/strong>‘da kalite ekibinde \u00e7al\u0131\u015fan arkada\u015flar\u0131n belirttikleri durum biraz daha a\u00e7\u0131klay\u0131c\u0131.Algoritma de\u011fi\u015fikli\u011finin olmad\u0131\u011f\u0131n\u0131 s\u00f6yleyen \u00e7al\u0131\u015fanlar, Google<\/strong>‘\u0131n i\u015flevselli\u011fini \u015f\u00f6yle \u00f6zetliyor.<\/p>\n

\u00d6rnek verelim 10 kelimede<\/strong> 1.s\u0131radas\u0131n\u0131z, 11.kelimede<\/strong> de birinci<\/strong> s\u0131raya oturursan\u0131z di\u011fer 10.kelimede<\/strong> olan birincilik d\u00fc\u015f\u00fcyor ve tekrardan 10 kelimeye endeksli bir dengeleme oldu\u011fu i\u00e7in dengeler yerine geliyor.Google<\/strong> bu dengeyi sa\u011flayarak domino ta\u015flar\u0131<\/strong>n\u0131 do\u011fru oynuyor.Yanl\u0131\u015f hamleler yapm\u0131yor.Bunlar\u0131n hepsi gizli gizli Google taraf\u0131ndan oynanan denge oyunlar\u0131.<\/p>\n

\u00d6yle kimse hakk\u0131 ile SEO<\/strong> yap\u0131yorum, \u015funu yap\u0131yorum bunu yap\u0131yorum demesin.A\u00e7\u0131k ve ger\u00e7ek olan \u015fu Google denge oyunlar\u0131<\/strong><\/span><\/em>.Yoksa internette \u015fuan \u00e7ok tuhaf \u015feyler hakim olurdu.<\/p>\n

Bug\u00fcn Hepsiburada<\/strong> t\u00fcm al\u0131\u015fveri\u015f sitelerini a\u00e7ard\u0131,elinde g\u00fc\u00e7 vard\u0131 bunu \u00e7ok rahat yapard\u0131.Ama dengeler buna izin vermiyor.\u0130kinci olarak bir Milliyet<\/strong> t\u00fcm haber servislerini kurabilirdi.E\u011fer bu firmalar tek elden bi\u015feyleri y\u00f6netseydi bizlere ve bir\u00e7ok webmaster<\/strong>‘a ekmek kalmazd\u0131.<\/p>\n

\u0130\u015fin ger\u00e7ekleri ilerleyen y\u0131llarda \u00f6n\u00fcm\u00fcze \u00e7\u0131kacakt\u0131r diye d\u00fc\u015f\u00fcn\u00fcyorum ve denge oyunlar\u0131<\/strong> ile sizleri ba\u015fba\u015fa b\u0131rak\u0131yorum.<\/p>\n

Mustafa \u00d6ZCAN \/ S\u00fcper G\u00fc\u00e7 (superguc.com) \/ mustafa@mustafaozcan.info<\/strong><\/p>\n

<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Arama motoru devi Google s\u00fcrekli kendini g\u00fcncelliyor gibi g\u00f6r\u00fcnsede asl\u0131nda Google‘\u0131n tek mant\u0131k \u00fczerinden gitti\u011fini farkedebilirsiniz.S\u00fcrekli algoritma g\u00fcncellemesi,spam,adult i\u00e7eriklerinin d\u00fc\u015fmesi kopya i\u00e7eri\u011fin \u00f6nemsenmemesi tarz\u0131 konular \u00e7\u0131ksada Google t\u00fcm D\u00fcnya‘da dengeleri elinde tutuyor.\u015eimdi diyebilirsiniz “dengeleri koruyor” demek ne olabilir? Google arama motoru olarak pazar pay\u0131ndaki y\u00fcksek rekabetinin tek temel ta\u015f\u0131 dengeleri elinde tutmas\u0131.Bunu bir domino ta\u015flar\u0131na […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"powered_cache_disable_cache":false,"powered_cache_disable_critical_css":false,"powered_cache_specific_critical_css":false,"powered_cache_disable_css_optimization":false,"powered_cache_disable_js_optimization":false,"powered_cache_disable_js_defer":false,"powered_cache_disable_js_delay":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[5696,2652,2646,2643,2651,2641,2642,2647,2654,2653,2649,2645,318,370,2650,2644,2648],"class_list":["post-1483","post","type-post","status-publish","format-standard","hentry","category-google","tag-google","tag-google-algoritmalari","tag-google-arama-motoru","tag-google-bilinmeyenleri","tag-google-denge-oyunu","tag-google-dengeleri","tag-google-dengeleri-koruyor","tag-google-dengesi","tag-google-icerik","tag-google-kalite","tag-google-nasil-calisiyor","tag-google-nedir","tag-google-seo","tag-google-siralama","tag-google-siralamayi-nasil-yapiyor","tag-google-tekelcilik","tag-google-com-tr"],"_links":{"self":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/posts\/1483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/comments?post=1483"}],"version-history":[{"count":0,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/posts\/1483\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/media?parent=1483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/categories?post=1483"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mustafaozcan.info\/blog\/wp-json\/wp\/v2\/tags?post=1483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}